Some people are confused about the Post Formats feature that will be made available to themes in WordPress 3.1, especially how it differs from Custom Post Types.
Custom Post Types
These were poorly named. Think: Custom Content Types. That is, non-post content. Examples: employees, products, attachments, menu items, pages, pets. If you want it to show up in your site’s main RSS feed, then it’s probably not a custom post type.
Post Formats
A Post Format is a formatting designation made to a post. For example, a post could be a short “aside,” or a Kottke.org-style link post, or a video post, or a photo gallery post. The data you input might be slightly different — video post should contain a video, an aside should probably not be very long, a link post should have a link. And the way that the post is displayed on the site might be…
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